Privacy Policy

The North Carolina Arboretum (“the Arboretum”) is committed to fulfilling its responsibilities of transparency as a state sponsored affiliate institution of the University of North Carolina system and keeping your personally identifiable information secure. The Arboretum intends to use information it collects only for appropriate purposes and will not sell your email address, personal information, or your words, or reuse them without your permission except for promotional purposes or other campaigns within the site itself.

This privacy policy of the Arboretum’s ecoEXPLORE program website describes how (“We”) handles Personal Information (as defined below) that users (“You,” or “User”) provide to the Arboretum (“We”), or that the Arboretum collects from You through the use of its ecoEXPLORE Website, which is located at

Website Visitors collects non-personally-identifying information that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. ecoEXPLORE’s purpose in collecting non-personally identifying information is to better understand how visitors use its Website. From time to time, the Arboretum may release non-personally-identifying information in the aggregate to Arboretum staff, stakeholders and grantors.

Personally-Identifying Information

“Personally-Identifying Information” means information such as first/middle initial or name, last name, e-mail address, street address, mailing address if different, town or city, state, zip code, telephone number, date of birth, credit card information, Internet Protocol (IP) addresses and any other information that would allow someone to identify You or contact You. does not use such information to identify its visitors. may collect personally-identifying information when You choose to interact with in ways that require to gather such information, such as if You register as an ecoEXPLORE user or provide content to ecoEXPLORE through Your computer or phone. The amount and type of information that gathers depends on the nature of the interaction. In each case, collects such information only insofar as is necessary or appropriate to fulfill the purpose of Your interaction with We do not disclose personally-identifying information other than as described below. You can always refuse to supply personally-identifying information, with the caveat that doing so may prevent You from engaging in certain Website. discloses potentially personally-identifying or personally-identifying information only to those of its programmers, contractors and affiliated organizations that (i) need to know that information in order to process it on’s behalf or to provide services available at’s Website and (ii) that have agreed not to disclose it to others. By using’s Website, You consent to the transfer of such information to them. The Arboretum/ will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

Other than to its employees, contractors, and affiliated organizations, as described above, discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when believes in good faith that disclosure is reasonably necessary to protect the property or rights of, third parties or the public at large. Unless authorized by You through Your opt-in, or as provided above, We will make your personally-identifying information available to non-affiliated third parties only in the following circumstances:

  • If We are compelled to do so by a governmental agency, court or other entity (e.g., to respond to subpoenas, court orders or legal process);
  • If We believe Your actions violate a law, regulation, this Privacy Policy or any applicable Website terms of use, or if You threaten the rights, property or safety of Us, Our Website, any other users or third party;
  • If, in Our sole discretion, We believe disclosure is necessary to investigate or resolve possible problems or inquiries, to protect Our assets, to defend Our interests or comply with Our legal and regulatory obligations.

If you are a registered user of and have supplied your email address, Arboretum may occasionally send you an email to tell you about new features, solicit your feedback or just keep you up-to-date with what’s going on with and its event.


The Arboretum/ does not knowingly collect or solicit personal information from children through our Website. Visitors 12 years of age and younger must have a parent and/or legal guardian register for this website on the child’s behalf. The parent and/or legal guardian must then opt-in to the program by clicking on an activation link in a confirmation email sent to their email address before submitting any personal information to this Website. We will not require any participants to disclose more information that in reasonably necessary to participate in

Parents and/or legal guardians who register for this website on a child’s behalf may review their child’s personal information after logging in and navigating to the Edit Profile page, which is located at You may contact Us at [email protected] if You wish to direct Us to delete an account or refuse to allow any further collection or use of a child’s information.

In the event that We learn that We have received any personal information from a visitor 12 years of age or younger, and We do not receive parental permission within a reasonable period of time of Our request for it, We will delete that information as quickly as possible. If You believe that We might have information from or about a child 12 years of age or younger, please contact Us at [email protected]


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. uses cookies to help identify and track visitors, their usage of the Website and their Website access preferences. visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using’s websites, with the drawback that certain features of’s websites may not function properly without the aid of cookies.

Privacy Policy Changes

Although most changes are likely to be minor, may change its Privacy Policy from time to time and in’s sole discretion. We will post an updated and revised version of this Privacy Policy on the Website when any material changes have been made, and the Arboretum/ encourages visitors to check this Privacy Policy often so You are aware of the most current terms and conditions that apply to You. Your continued use of this site after any change in this Privacy Policy will constitute Your acceptance of such change.

All Users

If any user of Our Website or any Subscriber has any questions about this Privacy Policy, please contact the Arboretum’s ecoEXPLORE program at [email protected] or:

The North Carolina Arboretum – ecoEXPLORE Program
100 Frederick Law Olmsted Way
Asheville, N.C. 28806

This Privacy Policy was last modified on October 12, 2017.